Why Take the Course?
Tourism is very important to our destination.
The Visitor Journey A2D™ tourism training program was designed to increase awareness of how all of the tourism sectors fit together to build the visitor’s total experience. And, how one person’s actions can create a snowball effect of negative – or positive – encounters.
Visitors who have a negative encounter – or feel unwelcome – have the means through social media to tell hundreds of people about their bad experience. This bad publicity impacts income generated from tourism for the worse and, over time, can adversely affect our entire community.
Visitors that have an enjoyable experience will spend more, plan to return in the future, and will tell their friends about the great place they just visited!
The money generated from visitor spending not only benefits local businesses, it also moves through our community, in a multiplier effect, providing lower taxes, new amenities and better infrastructure, which increases everyone’s quality of life.