Las Cruces Profile

Las Cruces Profile

Centuries ago, Spanish explorers brought their faith, culture, language and way of life to this land. Today, over four hundred years later, our past is one of our greatest treasures and can still be found in everything from our traditional architecture, to our spicy cuisine and unique artwork.

Located in southern New Mexico, Las Cruces enjoys warm weather and 320 days of sunshine per year. Las Cruces offers visitors a wide range of outdoor activities such as golfing, biking, hiking and tennis, as well as a diverse assortment of museums, shopping, and festivals.  There are two national monuments less than an hour’s drive from Las Cruces: Organ Mountain Desert Peaks National Monument and the Prehistoric Trackways National Monument. White Sands National Park is less than 60 minutes east of Las Cruces. All three sites offer outdoor opportunities from a simple hike to sand dune surfing at White Sands.

Visitors can experience the city’s culture, heritage and hospitality through annual events and festivals such as the weekly Farmers & Crafts Market, which has been rated one of the best outdoor markets in the country. Held every Saturday morning on Main Street in downtown Las Cruces, the market has over 300 vendors who gather to offer fresh local produce, honey, herbs, spices, arts and crafts and much more.

The downtown area is also home to the Branigan Cultural Center, the Las Cruces Art Museum, the Museum of Nature and Science, and the Las Cruces Railroad Museum.  All are part of the City of Las Cruces museum system and are free to the public.

Other area museums include the New Mexico Farm & Ranch Heritage Museum, which offers a glimpse into the 3,000-year-old agricultural history, heritage and science of New Mexico, with hands-on exhibits, and demonstrations such as blacksmithing, western roping, southwestern cooking and dairy farming, and the New Mexico State University Museum, which is home to the largest collection of Mexican retablos in the United States.

If history is a priority, Las Cruces has everything from famous outlaws and 19th century Buffalo Soldiers, to petroglyph rocks left thousands of years ago by the area’s original settlers.

Some of the most authentic Mexican food north of the border can be found in Las Cruces. Visitors can explore the Green Chile ‘Walk of Flame’ and sample authentic as well as unique cuisine only found here. The ‘Walk of Flame’ features 28 stops where you can try everything from a green chile sundae, to green chile wontons to green chile sushi and margaritas. The ‘Walk’ even includes a stop at the Double Eagle restaurant for a bite of the world’s largest green chile cheeseburger.

Don’t just take our word for how great Las Cruces is.  Las Cruces has received several awards including rankings by Money Magazine, Forbes, AARP, Sunset and many others, as one of the best places to live and retire.

Marketing Department Contact Information

Lorena Lozano
Media Publications Manager
Visit Las Cruces | 336 S. Main Street, Las Cruces, New Mexico 88001
Office: (575) 541-2361

Press Releases & Story Ideas

Photo Gallery

Click each image to access a high-resolution version

If you are using Firefox, Safari or Chrome, right click and Select “open link in new tab”.

Blacksmith at NM Farm & Ranch Heritage Museum

Las Cruces Farmers & Crafts Market

Chalk-art artist at the Farmers & Crafts Market

Rio Grande Winery at dawn

Afternoon at Rio Grande Winery

La Posta de Mesilla has one of the best patios to enjoy and evening cocktail

Organ Mountain Desert Peaks National Mounument

Roadside roadrunner made entirely from recycled materials pulled from local landfill

Poolside at Hotel Encanto de Las Cruces

Walk of Flame Green Chile Trail in Las Cruces

A sack of red chile during harvest season

Dining at St. Clair Winery and Bistro

Dining in Las Cruces, New Mexico

Enjoying a glass of wine on the Rio Grande Winery patio

Riding the dunes at White Sands National Monument

Hiking in the Organ Mountain Desert Peaks National Monument

Shopping on the historic Mesilla Plaza

Stars over the Organ Mountains

Rockin’ out at the Las Cruces Country Music Festival

The party goes all night at the Las Cruces Country Music Festival

Ristras hanging on the Mesilla Plaza

Riding the dunes at White Sands National Monument

Hiking in the Organ Mountain Desert Peaks National Monument

Taking a selfie break in the Organ Mountain Desert Peaks National Monument