Las Cruces CVB Vision Statement
To establish the Bureau as the community leader for tourism marketing in an effort to achieve economic growth and success through the process of sales, marketing and promotions, all in an effort to make Las Cruces a premier destination.
Las Cruces CVB Mission Statement
The mission of the Las Cruces Convention & Visitors Bureau is to attract meetings, leisure and business travelers to Las Cruces in the most economic and efficient manner possible in order to stimulate the local economy.
- In support of this we are committed to:
- Representing Las Cruces with the highest professional and industry standards.
- Promoting community pride in Las Cruces and its future.
- Providing comprehensive visitor information and services.
- Educating and encouraging community awareness of the visitor industry.
- Promoting an environmentally safe industry that provides jobs.
- Projecting a consistent, positive image for Las Cruces, by emphasizing its unique qualities.